Pay It Forward

Discover an inspiring, personal story that motivates entrepreneurs to transform their companies and the way they work by infusing unconditional love into business.

While pursuing his entrepreneurial dreams in the US, author Jordi Ricart experienced a personal and professional awakening. Through an unexpected, close mentorship with Alan Lazowski-a conscious capitalist and co-founder of the largest parking company in the US, LAZ Parking-Jordi embarked on a years-long journey of embracing humanity and love in business. By doing so, he revolutionized how he lived, how he worked, and the impact he and his company CURATED make on the world. Through the Pay It Forward philosophy, CURATED has grown to over $100 million in sales in under 10 years while invigorating employees to become their best selves.

People who seek a new way to do business that prioritizes people over profits will find a heartfelt, motivational story that helps them awaken a company and a life infused with love.