The Product Blueprint

The book drives us from the basics of product development
techniques, through the breakthrough of Artificial
Intelligence into our daily lives. He claims that it represents
more than just a technological advancement— but it
signifies a paradigm shift that demands immediate attention
from product management professionals.
‘We stand at the face of one of the most
transformative periods in modern history. The

emergence of Artificial Intelligence has fundamentally altered the landscape of
product development, creating unprecedented opportunities for innovation
and growth. The intention of this book is to explore how product management
must evolve and harness these revolutionary changes.’
It is a practical and inspiring resource for product managers, emphasizing the
importance of innovation, adaptability, and customer focus in achieving success.
Pablo Kaplan is a Product Innovation expert with over 35 years of experience and
thousands of successful products. He is the founder of Wheelchairs of Hope, a
humanitarian initiative providing affordable wheelchairs for children in less developed
areas.

During my tenure leading the intern innovation program at Keter, I had the opportunity to collaborate with Pablo Kaplan and to observe firsthand his disciplined approach to product development and organizational leadership. Recognizing the depth of his professional expertise, I later invited him to teach in the Master’s Program at Bezalel Academy of Arts and Design, where his structured methodology and clarity of thought contributed meaningfully to the academic discourse on product design, development, and innovation. This volume reflects the same rigor, experience, and insight that have long distinguished his work.

Prof. Ezri Tarazi, Chair of the Technion Hub for Innovation and Entrepreneurship