GALVANIZE
How Humanized Copy Motivates a Brand and its Audience
von Jennn Fusion, Leslie McMann
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Beschreibung
Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight.
Produktdetails
| ISBN | 9798218167844 |
| Verlag | MarketSmiths® Content Strategists |
| Erscheinungsdatum | 10.04.2023 |
| Sprache | Englisch |
| Mitwirkende | Paul Rosevear (Herausgeber/in) |