SOCIALLY RESPONSIBLE BUSINESS MODELS FOR INTL BRANDS

This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement.

The book blends theory and practice, providing actionable insights and real-life case studies to guide companies in adopting socially responsible business practices. It covers principles of sustainability, including fair labor, transparency, and governance, and presents frameworks for integrating social responsibility into various business functions such as leadership, marketing, finance, and HR.

Additionally, the book discusses the role of stakeholder engagement, global policy implications, and emerging trends. It also offers guidance for scholars to explore governance, regulations, and the impact of government and non-profit initiatives. Ultimately, it aims to inspire businesses, policymakers, and entrepreneurs to innovate for social impact and long-term sustainability.

Contents:

• About the Editors
• Introduction
• MSP Research: Co-creation of Value via University–Industry Linkages (Suraksha Gupta, Natalia Yannopoulou, Kavita Sharma, and S P Sharma)
• Fostering Inclusivity: The 'Happy to Chat' Campaign at Brunel University London (Dorothy A Yen and Mustafa F Özbilgin)
• AI-Driven Social Responsibility: Marketing Strategies for a Sustainable Future (Pufan He, Suraksha Gupta, Matthew Brannan, and Saurabh Bhattacharya)
• Socially Responsible Investing and Business Model Innovation: Prosocial Levelling (Rama Kanungo)
• The Economic Benefits of Liminal Spaces in CSR: A Case Study Approach (Ivan Ocampo)
• The Interplay of Corporate Social Responsibility, ESG Criteria and the Business Ecosystem Anchored in Social Capital (Matthew M Shin and Seung Hye Jung)
• Cultivating Social Responsibility through Effective Leadership (Doane S Ye)
• Does Algorithmic Control Affect Gig Workers Motivation? A Critical Review from Socially Responsible Business Perspective (Shalini Sharma, Shikha Bhardwaj, Bhumika Gupta, and Uthayasankar Sivarajah)
• Socially Responsible Business Models for Emerging Markets (G K Chhaparwal and Richa Sen)
• Hidden Intangible Assets: Using a Sustainability Lens to Explore the UK's Hospitality Sectors (Javad Izadi, Pantea Foroudi, Joseph Gerald Bourke, and Maria Palazzo)
• Achieving Sustainable Development Goals (SDGs) through Socially Responsible Business Models (SRBMs) (T Sowdamini, R Seetha Lakshmi, and Aruna Polisetty)
• What Matters towards Sustainable Social Compliance? A Case Study on the Apparel Suppliers of Bangladesh (Sawlat Zaman)
• Cryptocurrency: Emergence and Enablement of Transparency in Financial Transactions (Atul Gupta)
• Index

Readership: Post-Graduate students of business studies, Final year undergraduate students at business schools, Lecturers teaching in business schools, Industry practitioners; students undertaking following courses: Strategic Management; Ethical and sustainable Business, International/Global Marketing Strategy, Consumer Behaviour, Brand Management and International Marketing.