VIETNAMESE ECONOMY AND THE FOURTH INDUSTRIAL REVOLUTION

The Vietnamese Economy and the Fourth Industrial Revolution is a collection of in-depth studies that provides a comprehensive view of Vietnam's economy in the context of the Fourth Industrial Revolution. The book not only presents theoretical concepts but also emphasizes practical insights, contributed by scholars, practitioners, government officials, and business leaders.

Readers will explore applied research in fields such as marketing, behavioral economics, tourism, and management, with prominent topics including consumer behavior in Ho Chi Minh City, the impact of service quality on university branding, and leadership styles in Vietnamese businesses. The book also analyzes human factors in management, including ethical leadership, female leadership, work motivation, as well as topics like microfinance, remittances, and digital transformation, shedding light on changes in consumer behavior and business management strategies in the digital age.

Additionally, the book discusses the influence of independent directors and tourism on Vietnam's economy, offering up-to-date information on the challenges and opportunities Vietnam faces in the era of globalization and industrialization. This book is an essential resource for researchers who wish to gain a deeper understanding of Vietnam's modern economy.

Contents:

• Banking Studies:
  • Research on Employees' Perceptions of Banking Activities in the Context of Digital Transformation in Vietnam (Vo Duy Luong and Xuan Vinh Vo)
• Financial Economics:
  • Social Performance and Profit: The Case of Vietnam's Microfinance Institutions (Thuy Thu Dang, Hau Trung Nguyen, and Nguyen Xuan Trung)
• Emerging Markets Finance:
  • The Effects of Remittance and Financial Development on the Economic Growth in Asia-Pacific Countries (Trung Kien Tran and Gia Luat Diep)
• Marketing:
  • Shopping Orientation — Defined Segments Based on Store-Choice Criteria: Case of Supermarkets in Ho Chi Minh City (Dinh Tien Minh, Vu Tu Anh, Lai Thi Hoai Huong, Pham Hoang Khang, Do Thi Phuong Thao, and Le Thi Hoang Thy)
• Behavioral Economics Business:
  • The Impact of Independent Directors on Firm Performance on the Vietnamese Stock Market (Tran Thi Thuy Linh)
  • Impact of the Strategic Incremental Perspective on the Business Performance of Small and Medium-Sized Hospitality Enterprises (Thi Thanh Tra Nguyen, Bao Trung Duong, and Xuan Vinh Vo)
• Economics, Business, and Law:
  • Evaluating the Impact of Capital Intensity, Capital Productivity, and Other Factors on Labor Productivity in Different Sectors in Vietnam (Thi Thanh Huong Tran, Thu Hang Pham, and Xuan Vinh Vo)
  • Environmental Impact Assessment: A Gap between Theory and Practice in Vietnam (Thi Anh Nguyen)
• Tourism:
  • The Different Elasticity of Inbound Tourism Demand in the Mekong Downstream Nations: Evidence from the Chinese Market (Nguyen Hai Quang)
• Digital Economy:
  • Digital Transformation Experiences of the World's Top Countries: Experiences for Vietnam (Nguyen Phong Nguyen, Dang Khoa Tran, and Quoc Thy Pham)
  • VR and AR in Vietnam: Theoretical Foundations and Marketing Applications (Thuy Trang Thi Pham and Xuan Vinh Vo)
  • The Mediating Role of Organizational Citizenship Behavior in the Relationship between Locus of Control, Self-Efficacy, and Employee Performance at Tan Son Nhat International Airport (Thanh Truc Do Thi, Quoc Thy Pham, and Nguyen Phong Nguyen)
  • Vietnam on the Road to the Digital Economy (Xuan Vinh Vo)
  • The Influence of Social Interactions on the Impulse Buying Behavior of Generation Z Customers on Vietnam's Digital Platforms (Tran Thanh Trung, Nguyen Duy Thuc, and Xuan Vinh Vo)

Readership: Advanced undergraduate and graduate students, researchers and practitioners in the fields of particle marketing, behavioral economics, management, leadership, tourism and law.

Edited by

Viet Tien Ho