Red and Yellow Strategies

Knowledge drives growth. Thinking sparks breakthroughs. 

Do you dream of building a thriving business?

Those who follow the rules build successful companies. 

Those who think differently build great ones. 

Start seeing the world of business from a new angle with this book written by someone who spent years building companies rather than working in academia.

Learn from the book: 

– What the purpose of the flourishing company might look like

– How to set long-term strategic goals

– How to think long-term in a short-term world

– How to measure business success effectively

– How to keep thinking strategically when overwhelmed by short-term tasks

This isn't a strategy textbook or a step-by-step guide. This is a book about the philosophy of business strategy, urging the reader to rethink their most fundamental assumptions about what business is, what strategic goals are, and what strategy itself means.

You won’t find any 2×2 matrices or business cases here. This book isn’t for those who want to master practical strategy techniques — it’s for those who want to think deeply and see what others cannot.

Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has served as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.