Analyzing Race and Gender Dynamics in DACH Universities Through the Lens of Institutional Theory

Bachelor Thesis from the year 2025 in the subject Business economics - Miscellaneous, grade: 1,3, Otto-von-Guericke-University Magdeburg (Wirtschaftswissenschaften), language: English, abstract: Drawing on Institutional Theory and the influence of isomorphic processes, this study examines the dynamics of Diversity, Equity and Inclusion (DEI) at universities in the DACH region. Data from 40 universities (n=11 Austria, n=29 Germany) were collected through systematic coding of publicly accessible university websites. The results show a clear gender imbalance in leadership positions, inequalities in racial diversity and differences in commitment to DEI. Limitations include reliance on secondary data and small sample size. The contributions to management practice highlight actionable strategies to promote the recruitment of women into leadership positions, mandatory DEI training, evaluation techniques, and women's workshops.