Pocket-Printer as the Latest Innovation in Economy. Development, Launch, and Organizational Strategy

Seminar paper from the year 2020 in the subject Business economics - Company formation, Business Plans, Buckinghamshire New University, language: English, abstract: In this paper, an innovative product called Pocket-Printer is presented. A handheld portable printer for those who frequently need a printer, such as teachers, professors, students or pupils. It should be small and portable so that everyone can take it with them and use it anywhere. We will also talk about the development of the printer, the launch and the organization and how these points can be achieved most effectively. The planning and preparations are worked out and the development of the product is elaborated. Finally, the possible blockages that could prevent the product from being released are identified in order to counteract them and to work out and correct possible errors in advance.