Innovation, Sustainability, and Growth in a VUCA Environment

This open access book offers a roadmap for creating businesses that not only thrive in the present but also contribute meaningfully to a sustainable future. Featuring papers presented at the 5th International Conference on Modern Trends in Business, Hospitality, and Tourism (ICMTBHT5) held in Cluj-Napoca, Romania, this book focuses on uncovering the intricate dynamics of building and sustaining businesses with eco-friendly and resilient approaches. The book also provides applicable frameworks and success stories that redefine the landscape for entrepreneurial ventures. Researchers, academics, scholars, and professionals interested in smart and sustainable development in the digital era are offered innovative models, case studies, and proven strategies that redefine the paradigm of sustainable business practices in a volatile, uncertain, complex, and ambiguous (VUCA) environment.