How I Stayed in Business

How I Stayed in Business is a practical, experience driven guide to marketing and sustaining a small business for the long haul, written by a woman who did exactly that for thirty years.

In this book, longtime entrepreneur SaBrina Fisher Reece shares the real world lessons she learned while owning and operating multiple successful brick and mortar businesses in Los Angeles, including a hair braiding salon that stayed open and profitable for three decades. While many businesses around her opened with excitement and closed quietly, she remained consistent by treating marketing as a daily responsibility, not a temporary task.

This is not a theory based business book. It is grounded in lived experience. Readers will learn why consistent visibility matters more than trends, how old school guerrilla marketing still works in a digital world, and why adaptation, research, belief, and footwork are essential to longevity. From flyers and local newspapers to social media and modern tools, the book shows how combining proven methods with current strategies creates resilience in any market.

Written in a warm, conversational voice, How I Stayed in Business speaks directly to hopeful and motivated entrepreneurs across all industries. Whether running a salon, retail shop, service business, or startup, readers will find clear guidance, encouragement, and practical insight they can apply immediately.

This book is for small business owners who want more than quick wins. It is for those who want to stay.