Got Ideas?

This concise, easy-to-read manual will walk you through the steps of creating great apps and other digital products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use.

You’ll learn about:

• The foundation of all great digital products, including finding your vision, mapping your user journey, and always mapping your strategy back to your goals

• How to conduct lean, mean research without a lot of time or money

• Which development methodology will work best for you, your product, and your scaling team

• Why user-centric design is integral to any successful product today

• The secrets to building a small, effective startup team

• How to bring your business model to life and attract the right investors at the right time

With hands-on, tactical instruction, you’ll create the building blocks of a great product, including:

• Your very first proof of concept

• A value proposition you can commit to

• A tangible product workflow

• A feasibility audit

• Iterative prototypes that react to feedback and lessons learned

• Your first pitch deck

Got Ideas? turns dreamers into viable entrepreneurs and good ideas into excellent products with great UX.