CHANGE FOR GOOD: STRATEGY FOR THE BETTER

Change for Good means more than lasting transformation. It is change grounded in purpose and psychology.

This unique compendium bridges the gap between strategy and psychology in a way that traditional business books do not: Most strategy texts overlook the behavioral dimension, while psychology books rarely tackle strategy.

Change is inevitable, but success is not. With highlighted examples and management tools, the book responds to a growing demand among leaders: Purpose-led transformation frameworks that are both actionable and rooted in evidence-based human behavior. Truly at the heart of business and academia.

This useful, easy to read book benefits everyone in business, leaders and executives, academics, coaches, and everyone in MBA and executive education.

Contents:

• Preface
• About the Author
• Acknowledgments
• Business is Human:
  • The Traditional Fear Versus the Potential for Growth
  • Strategy Meets Purpose Meets Psychology
  • People's Struggles
  • Tap into Performance and Growth Potential
  • Three Drivers in the Heart of Change for Good
  • Purpose Brings Potential for Growth
  • Change That Works Starts with Decision Clarity
  • Why Human Behavior Holds the Key to Change
  • A Practical Guide for Purposeful Progress
• Turn Change into Opportunity:
  • Change Begins with Confusion
  • Where Do Things Typically Go Wrong?
  • Typical Behaviors and Biases that Matter to Change
  • Why the Big 5 Gets Fixation to Flourishing
  • The Psychology of Change
• Strategy for the Better:
  • Purpose is a Growth Mindset
  • Time to Rethink Strategy for Growth
  • From Peripheral to Impact: Purpose at the Core
  • Playing to Win with Purpose
  • Strategic Dialogues Magnify Purpose
  • Tackling Overshoot & Social Shortfall
  • The Psychological Benefit to Purpose
  • The 5 Levels to Purpose-Led Strategy
  • Pure Play: Do Nothing
  • Do What Pays
  • Do Your Fair Share
  • Do Mission Positive
  • Doing Well by Doing Good
• The Power of Decision Clarity:
  • Purpose Doesn't Make Decisions Easy: It Makes Them Clear
  • Don't Underestimate and Don't Settle for 'Good Enough'
  • The Psychology Trap of Purpose Dilution and Noise
  • The Rules for Purposeful Decision-Making
  • The D.R.I.V.E. to Decide: Purpose-Led Decision Governance
  • Fit for Purpose is Not a Slogan, It is a Decision Filter
  • Decision Psychology: Where Judgment Breaks Down
  • Energy Follows Clarity
  • Courageous Conversations
  • From Dilemma to Decision: The B.E.A.T Framework for Purposeful Leadership
• Shape the Human Side of Success: Mindsets and Behaviors:
  • Change That Lasts is Change That's Experienced
  • The Mysterious Human
  • Why Mindset Alone Isn't Enough: Soft Factors Critical to Change
  • The Psychology Drivers of Change for Good
  • Framing: Persuade Minds for Lasting Impact
  • Hope is Hip: Leadership Communication
  • Manage Choices: The Art of Subtle Nudges for Purposeful Change
  • Create Habits: Purpose Through Repetition and Simplicity
  • Leverage Social Dynamics: Shaping Belief Systems, Norms and Belonging
  • Activate Motivators that Inspire Each of Us: Energy and Meaning
  • Behavior Design Principles to Change for Good
• Bibliography
• Index

Readership: Researchers, professionals, academics, business leaders, leadership coaches, MBA and MSc students in business and management.