Trendology
Building an Advantage through Data-Driven Real-Time Marketing
von C. Kerns
€24,60
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Format: PDF
DRM: Wasserzeichen
4.3 MB
Beschreibung
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Produktdetails
| ISBN | 9781137479563 |
| Verlag | Palgrave Macmillan US |
| Erscheinungsdatum | 01.12.2014 |
| Sprache | Englisch |