Trojan Horses and Corporate Strategy

What if domination starts with disguise?

Trojan Horses and Corporate Strategy is a provocative guide to mastering the art of competitive infiltration. Nicole Lau redefines strategic thinking by drawing on ancient military tactics, startup sleight-of-hand, and modern business insurgencies—offering a new lens on how true market disruption unfolds.

🐎 Inside this playbook:

How to cloak innovation as compliance, and surprise competitors from within

When to understate your edge, appear innocuous, or mimic market norms—strategically

Trojan Horse frameworks for market entry, brand subversion, and regulatory judo

Case studies: Amazon’s AWS gambit, Tesla’s double-sector play, TikTok’s attention coup

Practical tools to reengineer your positioning, narrative, and value surface

More than a business strategy book, this is a tactical manual for founders, rebels, and intrapreneurs who want to bend systems without breaking visibility.

Play visible. Win invisible. Break the rules—intelligently.